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Cat-Themed Beauty Collection Launches in Japan

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By: Jamie Matusow

Editor-in-Chief

Chinese beauty brand Venus Marble, founded in 2017, launched with a marble-textured eye-shadow palette and, according to the brand, was highly successful when brought to the Japanese market and sold in sales channels including Cosme, Rosemary and LoFt.

A new cat-themed collection is the latest from the brand. It will contain 15 SKUs, with the eye-shadow products launched first. Each of the six eye-shadow sets represents a different kind of cat, and features one color that matches with a corresponding cat, so that “the personality of the specific cat can fit the makeup style of consumers.”

The new collection also contains lip gloss, blush and other products, with the lip gloss launching this month.

Venus Marble plans to expand to more stores in Japan, and will continue its focus on Asia while “exploring” the European and North America markets.

More info: www.venusmarbletw.com

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